Red Sox Star Dustin Pedroia Endorses Vita Coco Coconut Water

It is nice to see an athlete finally endorse something that's half-way decent for your health. So many star athletes just attach their name to anything for the extra endorsement dollars. In the past we've seen well known athletes endorse foods such as unhealthy snacks, sugary cereals, sugary sports drinks, and fast food, just to name a few. Studies have actually shown that parents will buy junk food if an athlete endorses it. Why would they attach their name and face to a product that wasn't good for you, right? I know it may seem obvious to those of you reading this blog, but many kids actually believe that if they see their favorite star athlete in a commercial or on the packaging of a particular food, then it must be good for them. I think many of us can agree that the power of the advertising dollar obviously outweighs good judgment for some of these athletes.

In the case of Boston Red Sox star Dustin Pedroia, as of June 8th, 2011 he officially has endorsed Vita Coco's coconut water (Yankee fans will be pleased to know that Alex Rodriguez also endorses the product). The company claims that, 'Vita Coco is an all-natural, super-hydrating, nutrient-packed, potassium-stacked, mega-electrolyte drink!' Coconut water is the liquid that is found inside young coconuts before they mature. In general, coconut water is a good natural source of electrolytes and contains a solid amount of potassium per serving. It's also very high in chloride, sodium, natural sugars and vitamins to help ward off fatigue. Drinking coconut water helps carry nutrients and oxygen to cells to naturally replenish your body's fluids after workouts and exercise. For this reason Dustin Pedroia quotes, "I keep a stock of it in the locker room fridge, and I drink it every game to stay healthy, hydrated and to avoid muscle cramps."

I personally like Vita Coco's coconut water, however I hardly ever drink it simply due to the fact that I have an alkaline water system that I have hooked up to my kitchen tap. I also add in some trace minerals to the water to give it an extra mineral boost. I would drink coconut water all day if I could, but in order to really get the boost needed I'd be going through at least 5 bottles a day (or roughly $300.00 a month in costs). With the alkaline system I get many of the same benefits and can drink as much as I'd like without worrying about the costs adding up. In fact, athletes who consume alkaline water before, during, and after exercise report these benefits:

* Improved Hydration
* Greater Endurance
* Faster Recovery
* More Energy

Baltimore's first baseman Derrek Lee picked up on these benefits a few years ago and was quoted as saying, "Drinking the ionized alkaline mineral water from my Life Ionizer™ has improved my recovery time; I have more energy and focus and I feel more hydrated." So whichever you choose, Vita Coco, or filtered alkaline water from your tap, you're making a healthy choice. It's nice to see some athletes using their star power to promote something that provides the consumer with some actual health benefits.

Until next time, yours in Super Health!

Kris

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